Showing posts with label twitter. Show all posts
Showing posts with label twitter. Show all posts

Tuesday, March 15, 2011

The Evolution of Advertising



With the rapid advance of technology, advertising has evolved. Marketers can track facebook users interests and provide them instant personalized advertisements. Most facebook users have caught on to this phenomenon, and most ignore the advertising. The advertising on twitter, however, is far more subtle. It has recently been discovered that advertisers pay twitter stars to tweet about their product. Advertisers like ad.ly claim that they’re trying to help users see the resources available to them: but at the same time they never state that they are paying celebrities to “share resources”. Charlie Sheen decided to make his twitter account after advertisers impersonated him to sell products. In today’s day and age people can instantly read a celebrities opinion, and marketers are using this to their advantage.

Sunday, March 13, 2011

Too Much “Winning”

In January the hit CBS sitcom, Two and a Half Men was suspended for Charlie Sheen (image) to go to rehab. Sheen, 45, was then suspended late February for a rambling interview in which he directed anti-Semitic insults towards “Men” producer Chuck Lorre. Between then and the disasters in Japan, it was impossible to turn on the television or read news coverage without hearing about the latest Charlie Sheen interview or sound bite. It was only natural that he quickly became an object for jokes throughout the late night talk show circuit.

On one hand, constant connectivity has placed Sheen under the public microscope and allowed everyone to see the self-destruction of a successful actor. On the other, this attention has inflated his sense of self-worth. He has reached out to the masses to confirm his (correct?) assumption that he is, in fact, leading a “perfect, b----in’, rock-star [life].” According to an article from PCmag.com, Sheen recently landed a Guinness World Record when he “achieved the fastest time to reach 1 million followers on Twitter. It took him 25 hours and 17 minutes between March 1 and 2, Guinness confirmed Thursday.”

I am of the opinion that his “warlock brain” is unwell. However, as long as he feels he’s “Winning,” we should leave him to his newfound Twitter success and focus on more important issues. Like saving and restoring Japan. Or more locally, March Madness. Or, even more locally, final exams. Good luck on your endeavors, everyone; may we all “Win” as much as Charlie Sheen.

Sunday, February 27, 2011

An App to Help You Unplug

Usually, technology-related apps exist to hook users into spending as much time as possible absorbed in the digital world. Now, from an organization called Reboot, there is an app that does just the opposite. Called the Sabbath Manifesto, this app posts on Facebook and Twitter that the user is partaking in a technology-free day. Lest the user forget, Sabbath Manifesto sends multiple text messages throughout the day prior to the day of unplugging.

As one might guess based on the app’s name, the organization that created Sabbath Manifesto (Reboot) is a Jewish organization. Some followers of the Jewish faith routinely unplug themselves for a full 25 hours. A Reboot spokesperson said that “while the group isn’t anti-technology, it hopes people will consider logging off more often.”

One may note the irony inherent in using a smartphone app to facilitate a day of technological abstinence. However, for many, responding to a cell phone’s beep is as automatic as to a friend’s greeting. By using this platform to advocate unplugging, Reboot is approaching people within their comfort zone, which may make them more likely to follow through. In addition, by informing the user’s Facebook friends and Twitter followers, Sabbath Manifesto makes the user more accountable for his or her adherence.

It is more difficult to measure how many people are not using a particular service than to measure how many are. However, Reboot claims that last year millions partook in the National Day of Unplugging. This year, it is scheduled for March 4-5. Will you participate?

Thursday, February 24, 2011

Twitter: More than Useless Data?


When social networking sites such as Twitter and Facebook were first created, their primary usage was to communicate to the people that you know. Soon however, those mediums’ usage changed to become a way for one to network with other people. People with similar interests or goals would be able to meet others, creating online communities and friends. It wasn’t long until some users found it a viable platform to organize events such as surprise parties or reunions. Naturally, there was a continuation of this idea as protest organizers began using these websites to gain more supporters while also increasing awareness of what they are doing. What is extremely interesting however has been the evolution of Twitter, overcoming all other social networking sites as the main tool for a revolution.

Twitter was originally created as a platform to inform others of what you have been doing, and at first, users were unsure of how exactly use this piece of technology. Was it supposed to become the new Facebook? Or was it a replacement for something else? Was it supposed to become an open diary for all to use? For the longest time, Twitter seemed like it was going to be a useless invention that would never get anywhere.

Commonly described as a source of useless data flow, a place where people create updates to their lives in the hope that someone is listening. And for the mass majority of people, that is exactly what happens; over 90% of Twitter accounts die off in the first month, and 53% of active Twitter accounts do not post regularly. However, that does not mean that Twitter is a useless service. Quite the opposite, as Twitter has been in the news lately, and for once it’s not what Palin's latest miss-tweets are. Instead, Twitter has become an instrument of revolutions, a vital tool that both helps to organize rallies while also spreading the word of what has been done.

However, now these days Twitter is the must have object for every revolution. Many protesters cite its ability to rapidly inform others of what the latest events are. It has become an outlet for protesters to let the rest of the world know what has been transpiring, the brutality that dictators try so hard to hide gets revealed to the world. It has become such a critical tool that even when the Egyptian government sought to block out the use of Twitter, one of Google’s chief engineers developed a way to get around what had seemed like an “internet kill”. What was most surprising was how quickly this method was adopted by the masses as they sought to continue their revolution. Now, Twitter has evolved past just a simple website, it is now a symbol for freedom.

Tuesday, February 22, 2011

Are Blogs Dying Out?

According to The New York Times, blogging may soon be a relic of the past. Particularly with younger generations, blog use is declining. Instead, Facebook and Twitter are being used to serve the same expressive purpose.

With Facebook and Twitter, users can be certain that their content will be viewed by someone, while blogs generally have low view counts. In addition, blogs are considered to be more of a commitment and typically have more structure than a quickly typed status update or 140 character Tweet.

Older generations, however, are clinging to their blogs.
Among 34-to-45-year-olds who use the Internet, the percentage who blog increased six points, to 16 percent, in 2010 from two years earlier, the Pew survey found. Blogging by 46-to-55-year-olds increased five percentage points, to 11 percent, while blogging among 65-to-73-year-olds rose two percentage points, to 8 percent.
In addition, Tumblr still describes itself as a blogging site, though many users are unaware. Despite its description, Tumblr is used mainly for photo uploading. This would indicate that it is the users of a technological service who truly determine the nature of the product. Tumblr can call itself a blog for as long as it pleases, but if users only upload photos, is it really a blog? I think not.

Facebook and Twitter cannot be said to be fully cannibalizing the blog business though; many use these outlets to promote their blogs rather than replace them. Still, how many of us had ever contributed to a blog before this course? Perhaps Facebook and Twitter have evolved from the blog mania that characterized the early 2000's? Technology of course must evolve with societal needs, so this should probably be viewed as technological progression rather than mourned as a dying art.


Sunday, January 23, 2011

Tunisia: Trouble in Paradise

Flash back a little more than one month ago to December 17th of 2010—Mohamed Bouazizi, a 26-year-old Tunisian citizen and recent college graduate with a computer science degree, had started a fruit and vegetable stand to make ends meet. There was already a sense of unrest n the air as Tunisia was supposedly undergoing some of the worst unemployment rates in recent history as well as a spike in food prices across the country.


Due to Mohamed’s lack of a vending license, authorities shut down his cart, confiscated his wares, and were even said to have slapped him around a bit. In protest over a lack of jobs, Mohamed set himself on fire in Sidi Bouzid, in front of a government building in an act of self-immolation. I seriously doubt that he had any idea of how great the scope of events his actions sparked would turn out to be: Mohamed became a symbol of resistance in the Arab world as several others copied his self-immolation protest in Algeria, Egypt, and Saudi Arabia. While he survived the initial suicide attempt, he died later in the hospital after a visit from the President Ben Ali.

Mohamed’s death turned out to be the United States’ equivalent of “the shot heard ‘round the world” in 1775. Thousands took to the streets in protest of the government and of how the country’s leader received 90% of the vote over multiple elections and had been in power for over twenty years along with the issues mentioned in the first lines of this post.

This might have all fizzled out with the government either making a few concessions to smoothen out relations thereby calming down some of the more moderate protestors, or simply with the passing of time. The government’s reaction, however, would be their undoing. According to a BBC article published earlier today, between January 8th-10th, there were dozens of reported deaths during the protests.


Many have referred to this movement and these protests as a social media, and more specifically, a Twitter revolution. There is some credence to these claims as protesters organized and spread the word through their use of Twitter and Facebook. There is no doubt that technology and the newfound connectivity between Tunisians, in how their plight was played out in the eyes of the international community, played a huge role in the sacking of the interior minister, the dissolving of the parliament and Ben Ali’s subsequent flight.

Many claim, however, that it would be inaccurate to attribute this revolution to social media as there was already great dissatisfaction with the government and how Ben Ali and his wife’s families seemed to own every big business in Tunisia. Apparently they possessed extravagant wealth even as the rest of the country struggled to get by. Condoleezza Rice, in a state visit to Tunisia during the Bush administration, praised the country for its stability. The price of this stability, however, was limited freedoms in press and television as well as an excessive display of propaganda around the capital city.

But would the protests have been remotely as successful (I’m using the word “successful” very loosely as the killings were inexcusable) without mobile phones, Twitter, Facebook, YouTube, and blogs? I don’t think so. But what really charged the atmosphere for us in the United States (who in general are oblivious to the struggles of those outside our own country) were the videos rife with acts of violence posted online as well as the cables released by WikiLeaks which assert, in detail, the corruption of Ben Ali’s administration.

Here's Obama's take on the situation:

"I condemn and deplore the use of violence against citizens peacefully voicing their opinion in Tunisia, and I applaud the courage and dignity of the Tunisian people. The United States stands with the entire international community in bearing witness to this brave and determined struggle for the universal rights that we must all uphold, and we will long remember the images of the Tunisian people seeking to make their voices heard. I urge all parties to maintain calm and avoid violence, and call on the Tunisian government to respect human rights, and to hold free and fair elections in the near future that reflect the true will and aspirations of the Tunisian people.

As I have said before, each nation gives life to the principle of democracy in its own way, grounded in the traditions of its own people, and those countries that respect the universal rights of their people are stronger and more successful than those that do not. I have no doubt that Tunisia’s future will be brighter if it is guided by the voices of the Tunisian people."

But there’s little value in arguing the case, what matters is what lies ahead for Tunisia and its people, and whether there are further implications for other oppressed nations and whether these tools promoting connectivity will play a role in the days, weeks, months, and years ahead. Already there is evidence of this as Slim Amamou, one of the most prominent bloggers in Tunisia, accepted the post of Secretary of Youth and Sport. He has promised to keep the people updated via Twitter and would like for other cabinet members to also use Twitters as a means of communicating with citizens.

Currently, with no opposition leaders taking the mantle of leadership, Ben Ali’s Prime Minister has taken control and the future of the country is uncertain, though he has promised to step down as soon as elections are conducted democratically. I suppose all that’s left to do now is wait and see what’s next.

*UPDATE*

Professor Pruitt has brought it to my attention that there is a discrepancy between my source, International Business Times, and NPR with regards to Mohamed Bouazizi's academic standing. In my post, I stated that he had graduated from college with a computer science degree, but the more recently published article from NPR says that he had dropped out of high school. Wikipedia agrees with NPR.

Also, I read an article titled "Tunisian TV boss arrested for 'treason' as popular station that supported deposed president is closed down." I highly recommend checking it out if you want to follow up on the country's progress.


Other sources: