got robbed. Naturally, these options are not mutually exclusive. I will contribute to the post-Bowl hype by stating that it was a well-played game and fun to watch (Spoiler Alert: the Packers beat the Steelers, 31-25).As usual, though, a sizeable group of individuals claim the ads were the best part. This is the one time of year that people look forward to watching and discussing advertisements. While football fans may disagree with the notion that “the ads are the best part,” it is important to point out that the ad people are the ones who keep talk of the Super Bowl alive far past its one week expiration date.
This talking-about-advertisements phenomenon would not be possible if not for the advent and prevalence of social media and video sharing websites. YouTube, especially, allows people anywhere to access the latest car, soda, phone, fast-food, candy, beer, or talking-baby commercial. People can pull up their favorite commercial on their smart phone or laptop, show a friend, and have a good laugh. Or they can just watch it, say something like, “Seriously?” and then talk about how they could make a better commercial.
I have not seen any data yet on how much a 30-second spot cost during this year’s game, but I would imagine it was something exorbitant. Nonetheless, Super Bowl Sunday is traditionally one of the highest television viewership days in the US, not to mention the hundreds of thousands of times an ad will be watched on YouTube and other social media sites. I think it is safe to say that the companies featured in each ad will see positive results.
Next time I’m at the store though, I, as the consumer, will face a tough decision: Coke or Pepsi Maxx?
Check out the ads here on YouTube's AdBlitz.
2 comments:
I think the viewership of this year's game hit a new high of 111M, but that's from memory so I'm not entirely sure whether that's accurate. But yeah, all of yesterday and part of today, Hulu was advertising a competition for its users to vote on which super bowl ad was their favorite (brought to us by Geico).
It's crazy how we rail against the corporations about 364 days of the year, but then exalt over them on this one day of the year.
I've heard the argument that the capability of being able to find anything online will result in a less well-rounded population. It might not be so horrible that people can opt not to watch the Superbowl in favor of watching just the advertisements online, but the choice to get news online has more negative consequences.
For instance, a person reading a newspaper has to at least glance over the current events and politics sections before getting to the entertainment section. A person using an online newspaper can click straight to a certain section and never pick up much of the content that makes news reporting valuable.
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